Village Soapbox: Google Anti-Trust, Quibi Quits, SNAP Soars, Discovery, Kal Penn, UPtv, AAF, OOH

What an incredible week in the advertising and media worldThe Justice Department joined by eleven state Attorneys General filed an antitrust lawsuit against Google going so far as to blatantly call Google a amp8220Monopolistamp8221 in their press release on the action Among the charges filed against GoogleEntering into exclusivity agreements that forbid preinstallation of a competing serviceEntering into tying and other arrangements that force preinstallation of its search applications in prime locations on mobile devices and make them undeletable regardless of consumer preferenceEntering into longterm agreements with Apple that require Google to be the default amp8211 and de facto exclusive amp8211 general search engine on Appleamp8217s popular Safari browser and other Apple search toolsGenerally using monopoly profits to buy preferential treatment for its search engine on devices web browsers and other search access points creating a continuous and selfreinforcing cycle of monopolizationLess than a year since its official launch snackable video content company Quibi has shut down This one will be a Harvard Business School case study for years Was it simply a bad idea to begin with How much of a role did the pandemic have in its demise by damaging its core proposition that it was a great alternative medium for commuters Was it always pure Hollywood hubris Steven Spielberg once declared that his content was meant for big screens not 6inch mobile phones Do consumers prefer UGC and lower production quality to high end to view Was it just bad marketing and a fairly terrible brand name Whatever it was Quibi is gone and a lot of investors lost a lot of money based on the rumored 2B it took to launch the companyWell that was depressing so letamp8217s relay some good news especially if you are a SNAP shareholder SNAP reported quarterly earnings and they blew past estimates pushing the stock up more than 30 the day following the release SNAP reported Daily Active Users has grown 18 from a year ago to 249 million much higher than the expected 243 million by analysts Revenue was up 52 from a year ago Congrats to Peter Naylor and the entire ad sales team at SNAPATampampT reported their quarterly earnings and it was a mixed bag Continued bad news for DirecTV and some positive news on the HBO Max front DirecTV lost 627000 subscribers which is actually an improvement on their loss rate ATampampT did pick up 158000 broadband subs The company took a massive hit with Warner Bros Revenue was down 28 due to theater closures and major releases pushed to 2021 HBO Max currently has 287 million customers who have access to the service as they are HBO subscribers To date 127 million have actually activated HBO Max has yet to complete a distribution deal with Amazon Fire Stick and Roku which is creating a real barrier to adoptionNetflix has seen strong growth throughout the pandemic in part because their massive investment in content production allowed them to continually release new content that they had at the ready while other networks struggled with anything fresh due to the lockdowns According to a comment made by Netflix content head Ted Sarandos during their Q3 Earnings call Netflix may feel a bit of the production challenge in 2021 quotI think we39re looking at the 3921 slate everything that we forecast for 3921 we expect to hit in 3921 with a few minor exceptions and some maybe a little more backweighted than we had planned for earlier last yearquot he said As of September 30 Netflix has 19515 million paying subscribers globally up 233 vs year agoFinally in a true signofthetimes moment for the first time in 54 years Itamp8217s the Great Pumpkin Charlie Brown will not be telecast anywhere on broadcast TV It will only be available on Apple TVThis Week in MediaVillageDid you know that Discoveryamp8217s mostwatched series of 2020 features essential workers Yes gold mining is considered essential given the need for the element in critical electronics Something else that makes this group even more essential and special is that many are former military who proudly served Youamp8217ll find this and more quotnuggetsquot in Discoveryamp8217s Gold Rush Hits the Audience Motherlode by Jacqueline CutlerMediaVillage columnist and auto expert Jim Motavalli reports back from the DPAAamp8217s Video Everywhere Summit where Angela Zepeda CMO of Hyundai and Chris Jeyes senior media specialist at Jaguar Land Rover shared their thoughts and bullish expectations for digital OOH Read Jimamp8217s report Can OOH Reach 35 Billion by 2025 The DPAA Summitamp8217s Auto Marketers are Bullish only at MediaVillageBill Harvey our In Terms of ROI columnist shares his thoughts on a groundbreaking and longoverdue survey conducted by three of the top advertising data attribution companies in the business CIMM Sequent Partners and Janus Strategy and Insights Bill finds that the challenges in the most basic foundational numbers around ad occurrence in this crossplatform world require the immediate implementation of AdID technology Read more in CIMM Sequent Janus Study Implications for Smart TV Data and Ad IDAinsley Andrade reviews Freeform39s Kal Penn Approves This Message and finds tremendous educational value in the way it fills the gaps of traditional teaching Kal Penn Approves This Message Takes a New Approach to Advancing EducationUPtvamp8217s Christmas Movie Slate and GilMORE the Merrier Bingeathon to Bring Families Together this Holiday Season by Oriana SchwindtOur Raquelle Zuzarte clues us in on how the American Advertising Federation39s leader Steve Pacheco is helping to bring underserved talent into the Advertising industry via the AAFamp8217s fourday immersive experiential event AdCamp AAFamp8217s Steve Pacheco Empathy Empowerment Energy Drive Diversity Activism by Raquelle ZuzarteCocaCola advertising is simply iconic From teaching the world to sing to the seasonal tradition of the polar bears Coke has always been quotthe real thingquot Learn about the history of CocaCola advertising in this weekamp8217s HISTORYamp8217s Moments in Media quotItamp8217s the Real Thingquot from AE NetworksThe work of the nonprofit group Ad Council allows our industry to give back and impact social change We welcome the new members to their Board of Directors Ad Council Announces New Members to its Board of DirectorsColumnist and editor Ed Martin has found a necessary escape from the stress of the pandemic through nostalgia in the form of classic TV shows In this column Ed reflects on the idealistic views of motherhood and fatherhood in the 3950s that still give us comfort today That Time Mother Knew Better on Father Knows Best by Ed MartinThere are some of us who remember the rollicking scifi days of Mikkos Cassadine trying to freeze Port Charles and the highestrated soap opera episode ever Luke and Lauraamp8217s wedding But over the years ABCamp8217s General Hospital has pivoted to stories with tremendous social impact Ed Martin gives his perspective on the heartwrenching Alzheimer39s storyline that recently reached its conclusion Donamp8217t miss General Hospital Alzheimeramp8217s Story was Daytime Drama at Its BestWishing everyone a wonderful safe and healthy weekendClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Village Soapbox: Google Anti-Trust, Quibi Quits, SNAP Soars, Discovery, Kal Penn, UPtv, AAF, OOH

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Breaking Barriers: Nada Bradbury’s AD-ID Strategy for Advertising Effectiveness and Women in Tech - By E.B. Moss

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