Village Soapbox: The CW's Mark Pedowitz Podcast, Hank Aaron's Mystery Documentary, DRTV, A&E, NYI, Revolt, Wendy Williams, Nikkie de Jager + Industry Update

MEDIAVILLAGE KNOWLEDGE EXCHANGEBrian Jacobs takes a halffull approach to the advertising business and pens a hopeful essay in Reasons to be Cheerful Rebalancing of Creative and Media SkillsYouTube shares insights that they39ve gleamed from their data over the past year and provides recommendations to marketers on how to adapt to the new way that consumers are perusing video See what they recommend in Five Ways Brands are Adapting to Shifts in Video Viewership to Drive ResultsPerformance media expert Wendy Arnon in partnership with MediaVillage member Quigley Simpson brings you uptodate on performance market in DRTV ampamp DR OTT Marketplace OutlookAlli Romano speaks with Paul Cabana executive vice president of multiplatform programming and digital media for AE Networks in A E Networks39 OneTwo LinearDigital Punch Reaches New Digital AudiencesNew York Interconnect39s Tom McLoughlin shares thoughts on two of the biggest macrotrends in consumer content viewing in TV Trends to Tap in 2021 Daytime Viewership and MultiScreen CampaignsArguably the biggest challenge facing media strategists and marketers is the issue of quotover frequencyquot Bill Harvey explores the difference between exposures and impressions in Improving the Advertising Experience While Increasing the Number of Attentive Impressions per DollarTamara Alesi digs into fashion data and derives insights into what the pandemic has done to the brand value of top sports apparel brands in Nike Adidas Under Armour A Routine Brand Health Check Reveals SurprisesADVANCING DIVERSITY FROM ADVOCACY TO ACTIVISMIn The Pool Philip McKenzie speaks with Detavio Samuels COO of Revolt Media ampamp TV about Steering A Revolt in CultureWho would have imagined with JLo Lady Gaga and the first Female multicultural vice president that 22year old Amanda Gorman would steal the show Christopher Boulton comments in Quiet isn39t Always PeaceLeading LGBT expert Kryss Shane continues an exploration into the importance and proper modern etiquette around pronouns in Let39s Talk About Pronouns Why HeSheThey it Matters Part 2TVVIDEO DOWNLOADI am both a huge fan of The CW39s content and their leadership team with whom I had the honor of working for many years I couldn39t wait and you shouldn39t either to listen to this week39s Jack Myers Legends and Leaders podcast The CW39s Mark Pedowitz on Passion Innovation and Advertising SuccessJack Myers who worked closely with the great Hank Aaron RIP shares new insights into the late baseball superstar in The Hank Aaron Chasing the Dream Mystery Where Can this AwardWinning AntiRacism Biography Be Watched LegallyErich J Prince advocates for less news consumption to retain our sanity in Why Even Some Journalists Support News ModerationHave you checked out our newest video series In The Loop with actor producer and social media content creator Kelly Kozakevich This week Kelly introduces YouTube Beauty Influencer Nikkie de Jager in YouTube Originals39 Docuseries quotNikkie Tutorials Layers of Mequot Is a MustSeeAinsley Andrade reviews the second season of The CW39s horror anthology Two Sentence Horror Stories The CW39s quotTwo Sentence Horror Storiesquot Has Grown Into Its Own BeastSteve Gidlow takes you behind the scene with Wendy Williams who has a busy weekend on Lifetime with Wendy Williams The Movie and Wendy Williams What A Mess a companion documentary to the movie Get the full scoop from Gidlow in Wendy Williams Shares Her Truth in Two Revealing Lifetime ProjectsEd Martin eulogizes the great interview talkshow host Larry King in A Fond Farewell to Larry KingThis Week in MediaCongratulations to OMD on being named Media AOR for The Home DepotThe NBC Sports Channel Network will be shut down at the end of 2021NBCU and Twitter are extending their partnership agreement Global video views of NBCU Twitter feeds grew 26 annually Elements of the new partnership agreement include immersive Golden Globes highlights red carpet live streams watch parties and fan voting Additionally Twitter will get exclusive fan experiences for major NBCU events including the Macy39s Thanksgiving Day Parade Telemundo39s Latin American Music Awards E People39s Choice Awards and key sports moments from NBC Sports Sky Sports Telemundo Deportes and GOLF ChannelPeacock has secured streaming rights for the WWE Network The 11mm subscribers of WWE Network will be transferred to Peacock Premium and get a 50 discount on their monthly feeWalmart is taking aggressive steps in growing their ad revenue business To begin with they39ve changed the media business name to Walmart Connect from Walmart Media Group They are also partnering up with programmatic tech giant The Trade Desk which will allow marketers to tap into Walmart39s data to place ads outside of Walmart owned propertiesFacebook has reported strong quarterly earnings Last year Q4 was up around 20 from Q3 2019 In 2020 Q4 was up 32 from Q3 2020 and also up 31 from Q4 2019 The press is ganging up on them for reporting a 2nd quarter of lower daily audience numbers in the US but looking at monthly activity they had their best quarter ever with 258 MAUs and a big 29 jump in ARPU from Q4 2019 to 5356Additionally Zuckerberg declared a new company mission to help everyone find and participate in communities that are meaningful In the latest quarterly earning call Zuckerberg said quotOur product focus now is to develop this community infrastructure beyond feeds and message boards to help people build and run full selfsustaining community institutionsquotDuring this week39s earnings calls Apple and Facebook for all intents and purposes declared war on each other based on the upcoming iOS14 update that will severely impact ad targeting capability Tim Cook speaking at an International Data Privacy Day conference said quotIf a business is built on misleading users on data exploitation on choices that are no choices at all then it does not deserve our praise It deserves reformquot in a dig at FacebookMeanwhile Mark Zuckerberg on Facebook39s Q4 2020 earnings call railed at the Apple privacy changes claiming that Apple39s proprivacy stance is more about giving iMessage a competitive advantage than any altruistic motive and that their changes would have an adverse impact on FacebookIf you have been getting Apple TV for free as a result of buying an Apple product over the past year you are in luck Apple has extended your gratis subscription to the service through July 2021We wish everyone a wonderful and safe weekend Stay healthyClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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Village Soapbox: The CW's Mark Pedowitz Podcast, Hank Aaron's Mystery Documentary, DRTV, A&E, NYI, Revolt, Wendy Williams, Nikkie de Jager + Industry Update

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Jeff Minsky

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing - By Mike Linton

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