Village Soapbox: Tom Rogers, Gina Garrubbo, Barry Frey, Sports Betting, Bidding to Win, "Batwoman" & More

AudioVideosLegends and Leaders Pioneer Tom Rogers on quotThe Big Liequot and the Failure of MediaNPR39s Gina Garrubbo on Her Path From Sales Assistant to Legendary LeaderAudacy Growing HandinHand with Sports Betting with Matt VolkOn this week39s View from The Grandstand Justin Paura speaks with Matt Volk vice president of sports at AudacyVisa Marketing DOOH is StopinYourTracks CreativeDPAA President ampamp CEO Barry Frey speaks with Visa39s Director of Global Brand Innovation Jessica WilliamsKnowledge ExchangeA4 Advertising39s Focus on Local Business Uncovers a Resilient Force for Economic GrowthTrisha Patterson spoke with George Costa vice president local ad sales and Rich Davis senior director local ad sales on selling localThe CW Stars Javicia Leslie and Meagan Tandy Connect with Boys ampamp Girls Club Members by Simon ApplebaumTo Understand Automakers39 Support for Voting Rights Follow the MoneyJim Motavalli examines the motivating factors behind Ford General Motors and Stellantis39 decision to sign onto an April 13 quotJoint Statement on Voting Rightsquot in MichiganThe Weather Channel39s Jim Cantore quotWe Can Make Weather Extremes Less ExtremeAlli Romano spoke with Jim Cantore veteran meteorologist from The Weather Channel about their digital sustainability platform PattrnGlobal Marketing Monitor Weekly Market Trends April 17 2021GroupM39s Brian Wieser takes a look at which retail sectors are bouncing back and whichMeetings ReImagined Rishad Tobaccowala reflects on how the pandemic has forever changed the nature of meetings Media Industry39s Response to Democracy Teetering on the Edge of FailurePaul S Maxwell is understandably frustrated by the media community YouTube and Google Ads A HowTo On Bidding to WinJohn Donahue provides invaluable advice on strategies to improve your success rate on YouTube and Google Ads In a Cookieless World Verizon Media Brings Innovative SolutionsVerizon Media has launched new data and targeting products that take into account the new privacycentric environment Advertisers are About to Be Anointed If They Don39t Screw It UpBill Harvey sees a future where companies are far more active in the political arena PostPandemic Life It39s Not About Gettin39 Some It39s About Finding SomeoneWill you still swipe right Find out from Kryss ShaneAdvancing DiversityVideo Customer Satisfaction is Key During Cancel Culture Times How do Brands NavigateMediaIn a major win against CTV ad fraud Google Roku and a collective that includes Omnicom Media Group The Trade Desk and Magnite teamed up and dismantled an ad fraud botnet operationParetoIn the 15th annual Deloitte Digital Media Trends study 40 of respondents said that they would prefer to pay 12 a month for a service with no ads vs 39 who said they would prefer a free service with 12 minutes of ads per hour What might concern marketers is that the number jumped to 48 of Gen Z preferring the noad version and 46 of MillennialsThe latest forecast from eMarketer projects advertising revenue on podcasts will hit the 13B mark this year and grow to 274B by 2025NFL Media and Hulu have entered into a multiyear carriage agreement Hulu Live TV will carry the NFL Network and NFL RedZoneDollar Tree has launched a retail media network The inventory much of which is mobile will be sold by Chesapeake Media GroupIt39s Earnings Season and here are some highlightsIn a sign of a potential peak moment Netflix missed its subscriber projections and warned of choppy waters In Q1 2021 Netflix gained 398mm new subscribers far below the 629mm expected and miles away from the 1577mm subscribers gained in Q1 2020 While they acknowledged the new competitive landscape Netflix execs blamed the miss on COVID not the competitionATampampT has a good Q1 2021 beating estimates thanks in part to a NCAA March Madness and Kong vs Godzilla Subscription revenue for Direct to Consumer was up 35 year over year The company added 27mm domestic subscribers which brings total subscription in the US to 442mm and 64mm globally Approximately 97mm customers pay for HBO Max specifically while 309mm get it as part of their HBO cablesatellite subscriptionATampampT also announced that WarnerMedia revenue was up for the quarter at 85B 98 year over year Ad sales totaled 18B up 185 which was credited to the return of the NCAA March MadnessAlthough better than the same quarter a year prior ATampampT did announce that they lost 620000 pay tv subscribers DirecTVUVerseATampampT TV Their total video subscriber base is now shrinking at an annualized rate of 146 ATampampT has previously announced that they are spinning off the Pay TV divisionIn similar news Verizon39s Fios TV service has hit a 10year low on subscribers down 82000 subscribers this past quarter to a total base of 377mm However Verizon Fios ISP Connectivity had its best quarter in six years adding 102000 customers bringing their consumer ISP total to 63mm Fios connections 57 year over year and total consumer broadband connections which includes legacy DSL to 67mm subscribersSnapchat beat estimates as daily active users jumped 22 to 280mm Revenue for the quarter was up 66 year over year to 7696mmClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Village Soapbox: Tom Rogers, Gina Garrubbo, Barry Frey, Sports Betting, Bidding to Win, "Batwoman" & More

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Jeff Minsky

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Village Soapbox: Tom Rogers, Gina Garrubbo, Barry Frey, Sports Betting, Bidding to Win, "Batwoman" & More

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