Two of the most dynamic forces in the world, weather and technological innovation, synthesize to create captivating immersive experiences via The Weather Channel's state of the art IMR (Immersive Mixed Reality) studio. What started six years ago as a casual discussion on the use of Augmented Reality (AR) evolved into a complete green screen set-up to immerse The Weather Channel's talent within virtual environments and is now a multi-level studio that brings volumetric storytelling to an exciting and future-forward experience. The Weather Channel television network is using the studio several times per day with increasing velocity, across the entire spectrum of content, from breaking weather to long-form shows.
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