The greater the number of individual consumers who watch a network, the greater the value the network brings to its advertisers and distributors, and ultimately to its owners. For this report, we looked at monthly data on reach from Rentrak from the beginning of 2011 to the present and can see that TV's reach has generally held up over the past several years, with the vast majority of American households watching each of the largest broadcast networks, whose dominance over cable networks continues.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.