June 17, 2019; New York: The WarnerMedia Innovation Lab made several key announcements, deepening its commitment to cutting edge technology and the incubation of new consumer facing products, services and experiences. These announcements include the location of its physical space in New York City which will be powered by AT&T's 5G network, making it one of AT&T's first permanent 5G experience centers. The Lab also announced further details on its partnerships with WarnerMedia Ad Sales and with Xandr, AT&T's advanced advertising and analytics company. Finally, the Lab announced the appointment of an architecture firm to lead design of the physical space.
WarnerMedia Innovation Lab Announces NYC Physical Space with 5G Capability, Partnerships with WarnerMedia Ad Sales and AT&T's Xandr as Well as the Appointment of a Design Firm