We're used to hearing industry talk about the need for agency transformations. Rarely, though, does the talk lead to action or change. Mat Baxter (pictured at top), CEO at Huge since July 2021, launched the company's transformation less than two months after his arrival, mobilizing its top management team to lead a multi-dimensional change program that continues well into 2022. Baxter reviewed transformation progress with the global Huge organization last week. I recently interviewed him about his ambitious program.
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