Well, that didn't last long. Remember all that talk from network agencies about buying plans instead of justifying agency deals, of negotiating client-by-client, and their greater focus on planning, research and insight? Just before Christmas, Campaign reported that a row had broken out between Channel 4 and Publicis Media. By the turn of the year, Campaign had moved on to stating that Channel 4 Kicks Off 2019 Without Publicis Ad Money as the PM agencies (Starcom, Zenith and Blue 449 amongst them) boycotted Channel 4.
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