Well, that didn't last long. Remember all that talk from network agencies about buying plans instead of justifying agency deals, of negotiating client-by-client, and their greater focus on planning, research and insight? Just before Christmas, Campaign reported that a row had broken out between Channel 4 and Publicis Media. By the turn of the year, Campaign had moved on to stating that Channel 4 Kicks Off 2019 Without Publicis Ad Money as the PM agencies (Starcom, Zenith and Blue 449 amongst them) boycotted Channel 4.
For Network Agencies, 2019 Is Off to a Dreadful Start
![For Network Agencies, 2019 Is Off to a Dreadful Start](/media/articles/a-young-man-that-has-an-intense-headache.jpg.550x380_q85_box-26%2C0%2C640%2C427_crop.jpg.webp)