News broke last week of a deal between Magna Global and YouTube wherein Magna, at the direction of their clients, will shift $250 million in media spend from broadcast television to YouTube. This is how TV 2.0 truly begins.
Jordan Bitterman is an industry leader in media and marketing.
Most recently, he served as the Chief Strategy Officer at Mindshare. There, he oversaw key parts of the company including: Communications Planning, Digital Strategy, Social, Mobile and...