Jordan Bitterman is an industry leader in media and marketing.
Most recently, he served as the Chief Strategy Officer at Mindshare. There, he oversaw key parts of the company including: Communications Planning, Digital Strategy, Social, Mobile and Commerce. He was also responsible for the positioning of the agency and was the architect of Mindshare’s global operating system called The Loop where teams gather on a daily basis to generate insights – driven by data feeds – to be reinvested into actions in media, creative and content.
Jordan was the co-creator of the ad industry’s annual NewFront event, an important milestone on the advertising industry calendar competing with the broadcast upfronts to drive the marketplace for digital video.
Prior to Mindshare, Jordan held roles at Digitas, Foote Cone & Belding, Modem Media and Ammirati Puris Lintas. Jordan began his professional career at The White House in The Office of Presidential Press Advance.
Jordan holds a B.A. degree in Marketing from The George Washington University in Washington DC.