I always fly home from the Cannes Lions feeling inspired by the creativity and drive of my colleagues and the whole ad industry. This year was particularly special for me as YouTube hosted the Deputy Security of the United Nations, Amina J. Mohammed (pictured above right), and the CEO of WPP, Sir Martin Sorrell (above left). Perhaps not a duo you expect to see together on stage, but they were there to give a progress report on the Common Ground initiative, which brings ad agencies (and fierce competitors) together to tackle the some of the world's largest problems. The project was launched one year ago with Dentsu Aegis Network, Havas, IPG, Omnicom, Publicis and WPP, as well as independent agency Wieden+Kennedy signing on.
What Brings Fierce Ad Rivals Together? The Common Good.
