The content libraries of many SVOD (subscription on demand) platforms are getting exhausted by viewers who have been bingeing nonstop due to COVID and post-COVID. The resulting behavior has consumers looking to FAST and MVPD platforms to consume new or live content that present more of a hybrid to strict library models.
What Happens When Content Creators Get Involved in Ad Targeting Decisions?
![What Happens When Content Creators Get Involved in Ad Targeting Decisions?](/media/articles/image-cover-1647948621352.550x380_q85_box-15%2C110%2C614%2C526_crop.png.webp)