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What Happens When Content Creators Get Involved in Ad Targeting Decisions?

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What Happens When Content Creators Get Involved in Ad Targeting Decisions?

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Gabe Greenberg

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The content libraries of many SVOD (subscription on demand) platforms are getting exhausted by viewers who have been bingeing nonstop due to COVID and post-COVID. The resulting behavior has consumers looking to FAST and MVPD platforms to consume new or live content that present more of a hybrid to strict library models.

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Gabe Greenberg

Greenberg, a 25+ year media and marketing veteran with tenure at Microsoft, Autobytel, Delivery Agent and Vibrant, is CEO of Octillion, a platform as a service company serving local and mid-market brands and agencies and of GABBCON (aka Los Angeles TV and In… read more

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
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