The events of 2020 have changed our world in ways that we're still navigating. As a result of COVID-19, businesses have closed and re-opened, and closed again, all against the backdrop of important social justice movements. In short, there's a prevailing sense of uncertainty among consumers and businesses alike. In our corner of the world, uncertainty in business means uncertainty in advertising, and I believe this will result in a shifting dynamic that will improve the way media is bought and sold for years to come.
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