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What Pokémon GO's Marriage of Offline and Online Worlds Means for Advertising

What Pokémon GO's Marriage of Offline and Online Worlds Means for Advertising

Author

Jodi Senese photo

Jodi Senese

Publish date

August 01, 2016

Channel

Outfront Media
17 43 58

I think it's safe to say, Pokémon GO is a worldwide phenomenon. The breakthrough app has single handedly thrust augmented reality into the mainstream. In just weeks after its release, the app has surpassed Tinder and Twitter for active users. Although a mobile app success of this magnitude is increasingly rare, Pokémon GO represents an entirely new opportunity for consumers and advertisers alike. Indeed, another headline for this column could be: The Advertiser's Guide to Catching Them All.

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17 43 58
Jodi Senese photo

Jodi Senese

As CMO of Outfront Media, Jodi Senese oversees all aspects of marketing including research, advertising and creative services, and is integral in developing new business strategies for the company. Responsible for leading the rebrand of Outfront, she launc... read more

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