Data quality is a hot topic, and there are many reasons why. Some advertisers are experiencing a "digital hangover" due to concerns about fraud, brand safety, measurement metrics and overall effectiveness, forcing a re-evaluation of digital advertising investment decisions.
When Less Is More and More Is Less: TV Big Data Measurement, Part 1
![When Less Is More and More Is Less: TV Big Data Measurement, Part 1](/media/articles/big-data-2296821_1280_-_pixabay.jpg.550x380_q85_box-34%2C0%2C1072%2C720_crop.jpg.webp)