Data quality is a hot topic, and there are many reasons why. Some advertisers are experiencing a "digital hangover" due to concerns about fraud, brand safety, measurement metrics and overall effectiveness, forcing a re-evaluation of digital advertising investment decisions.
Pete Doe is Chief Research Officer at clypd, based in New York City. He has over twenty five years’ experience in market research, audience measurement and statistical modeling techniques.
In his current role he has responsibility for the integrit...