About MediaVillage
About Our Business
Sign In Sign Up
Advancing Diversity Honors 2019
Jan 9th, 2019 CES
Advancing Diversity Honors 2019 View details
Media Village logo
Sign In Sign Up
  • Home
  • Insider InSites
  • Our Journalists
  • MediaBizVillages
  • MediaBizBloggers
photo Pete Doe December 14, 2017

When Less Is More and More Is Less: TV Big Data Measurement, Part 1

Channel Thought Leaders
Click here to view the photos
6 48 30

Data quality is a hot topic, and there are many reasons why.  Some advertisers are experiencing a "digital hangover" due to concerns about fraud, brand safety, measurement metrics and overall effectiveness, forcing a re-evaluation of digital advertising investment decisions.

Page of Prev Next
6 48 30
AlertMe

Pete Doe

Pete Doe is Chief Research Officer at clypd, based in New York City. He has over twenty five years’ experience in market research, audience measurement and statistical modeling techniques. In his current role he has responsibility for the integrit... read more

ADVERTISEMENT

Most Shared

  •
    Autumn Reeser on Her Role in Hallmark’s “Season for Love”
  • Stuart Elliott: Nike, With Help from Kaepernick, Revives "Just Do It"
  • Robert Gant Reteams with Debbie Gibson for Hallmark's "Wedding of Dreams"
  • Where's the Money? An Exclusive Interview with Age Wave’s Ken Dychtwald
  • Asian American Content Takes Center Stage
Media Village logo

6 48 30
MyersBizNet, Inc.
Jack Myers TomorrowToday Economics / TV / Video Download / Lunch at Michael's / Wall St. Village / AdTech Village / CMO Village / Audio InSites Village / Creativity Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up