A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page

TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels

Go to page

The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels

Go to page

Watch, Listen & learn

See All Channels

Go to page

Advancing Diversity

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels

Go to page

About us

When Less Is More and More Is Less: TV Big Data Measurement, Part 1

Author

Pete Doe

Publish date

December 14, 2017

Channel

Thought Leaders

Data quality is a hot topic, and there are many reasons why. Some advertisers are experiencing a "digital hangover" due to concerns about fraud, brand safety, measurement metrics and overall effectiveness, forcing a re-evaluation of digital advertising investment decisions.

Pete Doe

Pete Doe is Chief Research Officer at clypd, based in New York City. He has over twenty five years’ experience in market research, audience measurement and statistical modeling techniques. In his current role he has responsibility for the integrity … read more

MEETINGPREP.COM: YOUR MEDIA, ADVERTISING & MARKETING B2B SEARCH ENGINE

When Less Is More and More Is Less: TV Big Data Measurement, Part 1

Author

Publish date

Channel

Pete Doe

Candid Conversation with Jack Myers and Matrix Solutions' Brenda Hetrick - By Jeff Minsky

More Videos:

MEETINGPREP.COM: YOUR MEDIA, ADVERTISING & MARKETING B2B SEARCH ENGINE

When Less Is More and More Is Less: TV Big Data Measurement, Part 1

Enjoying This Commentary? There's More to Love

Pete Doe

Stay in the know with more from MediaVillage

Candid Conversation with Jack Myers and Matrix Solutions' Brenda Hetrick - By Jeff Minsky