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Questions About TV Measurement Data Quality, Part 2

Questions About TV Measurement Data Quality, Part 2

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Pete Doe

Publish date

December 19, 2017

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Thought Leaders
2 20 31

Aside from the issues brought up in my last post on data quality, it is also crucial to understand the consumer data that is connected to any TV big data -- which may come from a number of sources.  Customer data may seem to be the obvious source of data, but even a perfect database of customers raises some questions which also apply to other data sources.  A list of those questions follows.

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2 20 31
Pete Doe photo

Pete Doe

Pete Doe is Chief Research Officer at clypd, based in New York City. He has over twenty five years’ experience in market research, audience measurement and statistical modeling techniques. In his current role he has responsibility for the integrit... read more

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