Aside from the issues brought up in my last post on data quality, it is also crucial to understand the consumer data that is connected to any TV big data -- which may come from a number of sources. Customer data may seem to be the obvious source of data, but even a perfect database of customers raises some questions which also apply to other data sources. A list of those questions follows.
Questions About TV Measurement Data Quality, Part 2
![Questions About TV Measurement Data Quality, Part 2](/media/articles/analysis-1841158_1280_pixabay.jpg.550x380_q85_box-51%2C0%2C1280%2C853_crop.jpg.webp)