Whichever letter you choose, X's ad fortunes are predicted to be rocky for another 6-12 months. According to recent ad industry research from The Myers Report, social media buyers and planners across 14 top-tier agencies plan to decrease their current investment by an average of -43% over the next 6-12 months.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.