Who Won the Advertising Super Bowl? Who Scored and Who Fumbled - Ann O'Leary-Keynote.com

Keynoteamp174 NASDAQ KEYN the global leader in Internet and mobile cloud testing and monitoring announced the winners and losers from Sunday39s Super Bowl advertisers measuring their Web performance across desktop tablet and smartphone screens For the first time Keynote measured Super Bowl advertisers39 websites before during and after the Super Bowl to see how they fared in speed and reliability once the traffic started hitting The good news most retailers and automakers exhibited strong performance delivering within industry best practices across the three screens The winners in each category were GoDaddy desktop Axe tablet and BestBuy SmartphoneThe bad news some of the major consumer packagedgoods names notably CocaCola with its heavily promoted quotCoke Chasequot campaign showed unacceptably slow response times on mobile devices and even desktops From 500pm to 900pm PST the CocaCola site crashed repeatedly for consumers trying to access it on mobile devices and laptops During that time period Keynote measurements showed that the CocaCola smartphone site was completely unavailable and more than 70 of visitors to the desktop site were turned away For those that did reach the site it took almost 15 seconds to respond making it the worst performer in that categoryCentury 21 placed last in the smartphone category with a staggering 54 seconds response time Doritos took the bottom spot in the tablet category with a response time of just over 17 secondsOverall there were some unimpressive mobile numbers amp8211 11 advertisers came in with over 15 second response times Century 21 Doritos Hyundai and Kia Mio from Kraft Foods Pepsi RIMBlackberry Samsung an astounding 36 seconds from the smartphone maker Sodastream Walt Disney Pictures for Oz 40 seconds and Wonderful PistachiosquotGiven the money spent and the highprofile brands promoted we were surprised to see how poor some of these numbers arequot commented Nick Halsey chief marketing officer at Keynote quotClearly the next challenge for these multichannel campaigns is to better prepare for the threescreen delivery model testing monitoring and load testing end user experience prior to special events and to assure daytoday performance are missioncritical It39s not enough to simply hope the desktop site will run on a mobile device particularly when some of the content is rich video and animationquotMethodologyKeynote used the following methodology to measure website performanceWebDesktop amp8211 Measurements were made from 10 US locations every 30 minutes using a real Internet Explorer 9 browseramp160Tablet Measurements ran over Mobile Web Perspectiveamp174 every 30 minutes from New York and San Francisco on the iPad 2 Keynote chose the iPad running over a LAN option as this is how the majority of iPad users access the Internet so this reflects most common scenario Mobile Smartphone Measurements ran every 60 minutes over the air from New York and San Francisco on iPhone 4S San Francisco amp8211 Verizon OTA New York amp8211 Sprint OTAKeynote NASDAQKEYN is the global leader in Internet and mobile cloud testing ampamp monitoring Keynote maintains the world39s largest ondemand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience Known as 39The Mobile and Internet Performance Authorityamp848239 Keynote offers three marketleading product platformsRead our MediaBizBloggerscom Super Bowl Commentaries Time to Get Paid How Joe Flacco and Twitter Make the Most of Their Super Bowl Experience Chris CopelandGroupM Next For Super Bowl Advertisers the Biggest Buzz Comes via the Water Cooler Not Twitter Ed Keller The Super Bowl is Just One Example of the Power of Social Viewing Ed Keller How to Maximize A Super Bowl Ad39s Word of Mouth amp8211 Part 2 Graeme HuttonUM Check us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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Who Won the Advertising Super Bowl? Who Scored and Who Fumbled - Ann O'Leary-Keynote.com

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