In a media culture roused by emotion-driven ads, content, and products, it's more important than ever to be aware of which brands are successfully tugging at consumers' heartstrings — and why. Gaining that insight is why MBLM conducts its annual Brand Intimacy Study, which examines 56,000 brands across multiple industries in a survey of over 6,200 global participants. Topping the list for 2020 is Amazon — climbing from third place in 2019 and unseating two other powerful contenders, Disney and Apple (first and second last year, respectively).
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