In a media culture roused by emotion-driven ads, content, and products, it's more important than ever to be aware of which brands are successfully tugging at consumers' heartstrings — and why. Gaining that insight is why MBLM conducts its annual Brand Intimacy Study, which examines 56,000 brands across multiple industries in a survey of over 6,200 global participants. Topping the list for 2020 is Amazon — climbing from third place in 2019 and unseating two other powerful contenders, Disney and Apple (first and second last year, respectively).
Why Amazon Tops the Charts in MBLM's Brand Intimacy Study
