The Elmer Fudd voice in the headline is deliberate, because from the time I first heard about Quibi I had the unshakable feeling that it couldn't win … just like Fudd, the hapless hunter of a certain "wascally wabbit" who failed spectacularly at tasks he never should have pursued in the first place. Bugs Bunny was always way out ahead of him, as was the public with this latest digital experiment. Even when Hollywood heavyweights began to gravitate toward it and the media echo-chamber began buzzing about all the wonderful things that Quibi was creating, something about it felt off to me.
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