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Why I Hate Thomas Middleditch

Why I Hate Thomas Middleditch

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Steve Grubbs

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AdTech InSites
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I first noticed the problem about 18 months ago, when I was watching some show through an on-demand platform.  Ironically, while I can't remember the show, I can very much recall the multiple (4+) Thomas Middleditch Verizon ads in the show.  At first I thought this was a scheduling error.  Then, a few nights later I witnessed another series of Middleditch ads in a single program.  Fast forward a few weeks, and now I can't get Thomas Middleditch out of my living room.  While I love him as the lead character in Silicon Valley, I was growing increasingly irritated with his unwanted, Verizon stumping, drop-the-mic ads.  Could this be some new strategy concocted by a misguided media planner who had constructed a TV schedule with some ridiculous frequency goals?  Or, was I now such a high value target of Verizon (according to their data sets) that they were trying to beat me into submission? 

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Steve Grubbs photo

Steve Grubbs

Steve Grubbs is founder and president of Second Act Media consultancy. Second Act advises media and emerging tech companies on how best to monetize their products and services across the advertising ecosystem. Second Act also advises marketers and produc… read more

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