Steve Grubbs is founder and president of Second Act Media consultancy. Second Act advises media and emerging tech companies on how best to monetize their products and services across the advertising ecosystem. Second Act also advises marketers and producers on media strategy, entertainment related projects, and sports sponsorship. Steve’s core competencies include media strategy and buying, branded content and program development, Interactive TV and Online Video.
Prior to creating Second Act Media in 2010, Steve worked in a variety of C-level positions within the Omnicom Group of Companies. From 1999-2009 Steve served as CEO of OMD USA, CEO of PHD North America and CEO of Omnicom Media Group Entertainment & Sports. Prior to joining OMD USA, Steve was EVP, Director of National TV Buying and Program Development at BBDO New York, where he worked for 22 years.
Steve is a four-time winner of Mediaweek’s “Media All-Stars” Award and a two-time winner of Advertising Age’s “Media Mavens” Award. He is on the Board of the International Radio and Television Society and the John A. Reisenbach Foundation.
Read all Steve’s MediaBizBloggers commentaries at Redefining Programmatic TV.
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