Why I Wrote "The Future of Men"

Yes several chapters focus on gender dynamics in media advertising and marketing amp160Our industry has played an important role in communicating both the reality of and shift away from men39s inborn sense of power and dominance over women that has existed since the caveman But the story of The Future of Men is not just a media story there is compelling evidence presented in detail in the book that the shift toward female power is far more pervasive than we realize and that male dominance is quickly fading It39s becoming very apparent that the future of men will be increasingly defined dominated and controlled by women My goal in writing the book is to share perspectives on how men are impacted and responding as women emerge from centuriesold cocoons and like butterflies soar to new heightsThroughout 2012 and 2013 I toured the country speaking about the first generation of students to grow up with the Internet born between 1990 and 1996amp8212the millennial quotbridgequot generation I discerned and researched for my bookamp160Hooked Up A New Generation39s Surprising Take on Sex Politics and Saving the World When I shared the statistics on female versus male college enrollment 60 percent vs 40 percent and explained why these young Internet natives especially women were a powerful and positive force to be reckoned with the most common audience question was quotWhat39s happening to menquotThis question led me to a much deeper exploration into the emerging female power class and into the major trends and influences affecting menamp8212how they are reflected in society culture business politics media and advertisingamp8212and the implications for both men and women as this shift in control and dominance transforms roles and relationshipsIn that context advertising today reflects a culture obsessed with objectifying both women and men as sexual robots while at the same time celebrating women39s intelligence and leadership and denigrating men In addition to ads that objectify young virile men there are more that feature dumb bumbling clueless helpless childlike men than at anyamp160other time in television historyamp160Whether an advertisement is about ordering a pizza or buying a new car TV is rife with incompetent men who cannot even make a decision about which analgesic to take without consulting their wives Is it possible that men having lost their earning power a topic I explore in detail in the book have also lost their role as decision maker in almost every possible purchase decision Looking at marketing messages today tells us male values are more defined by sex and misogyny than by hard work and determination Little by little contemporary advertising is using the shift in gender roles to reshape and rebrand traditional male ideologiesThe last generation of quottraditionalquot males is now in their late twenties The first wave of Internet natives is just entering adult years heralding a new age of gender relationships that have different role models a history born with the Internet and new guidelines for behavior This generation of Internetraised young people is dismissing customary gender definitions as irrelevant conventional malefemale roles are shifting The first generation of quotfuture menquot is a more evolved species though still in its formative stages The future man recognizes respects and relates to the growing dominance of women in many areas of society culture relationships family and business Yet these young men are also confused by the conflicting realities that put them in the crosshairs between traditional definitions of masculinity and emerging behavioral expectations It will take decades but we are in the midst of an irreversible transformation women are gaining power and influence as traditional roles and expectations disappear and new gender norms evolve It has become apparent that as society appropriately focuses growing attention on women39s equality and issues young men also need an advocate and support as they navigate the challenging and confusing new world that the growing success of the women39s movement is creatingI39m very aware of and sensitive to the controversial realities of focusing on men39s issues As founder of WomenAdvancing and a longtime vocal advocate of women39s career opportunities in the media and advertising business I believe my voice as a leader in an emerging movement to engender greater understanding of and respect for men will be respected and valued It39s appropriate to ask what is the future of relationships and sex business politics education media and marketing to explore where are we heading as a society and how can we help men especially young men and boys find a path toward healthier relationships and selfawareness and ultimately become more functional and happy In sharing this brief overview I hope to explain my mission and purpose knowing that it will provoke many responses which I encourage you to share with me at jackmyersbiznetcom I also realize that these few paragraphs cannot do justice to the extensive detailed and wellresearched story of The Future of Men which I hope you will order through Amazon BNcom or your local bookstore Yes of course I39d appreciate and welcome your support for my book and for me More importantly the future of men is at a critical juncture There are few books that can truly make a difference in their lives I believe mine is one of them and it39s a work I39m extremely proud to have created

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Why I Wrote "The Future of Men"

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