You know what’s in right now? Baggy jeans. Yes, the very same ones we used to wear back in the 90s! It seems like a whole new generation woke up and looked to the past for inspiration. You wouldn’t catch me wearing those today, but fashion trends come and go, which is not too dissimilar to how digital advertising trends evolve. Like fashion, digital trends are based on consumer preferences and changes, leading marketers with the need to adapt their strategies to reach shoppers. Given the rise of retail media networks and cookie deprecation, one measurement trend making a comeback is Media Mix Modeling (MMM), or as I like to call it Making Media Matter.
Why is Media Mix Modeling Cool Again?
![Why is Media Mix Modeling Cool Again?](/media/articles/MMM-MediaVillage-blog.png.550x380_q85_box-0%2C1%2C900%2C626_crop.jpg.webp)