Why Leno Deserves a Full Hour at 11:30 and Conan Deserves Cancelation

Over the decade of The Tonight Show with Jay Leno the host lost a mere 10 of the audience he inherited from legendary host Johnny Carson That performance stands as one of the most impressive and outstanding achievements in a television industry that was defined by network TV ratings erosion during that period In just a matter of weeks Conan O39Brien39s Tonight Show ratings dropped precipitously by half and they showed no indication of reboundingWhile Leno39s ratings at 10 PM were not stellar his show was far closer to meeting the expectations that NBC39s programmers and researchers had anticipated in advance of their shift away from 10 PM dramas Although I had maintained an open mind on the shift and believed it was a reasonable risk for NBC management the reaction of NBC affiliates and the impact on the already troubled local Late News time period made it untenable for NBC to continue the trial The idea for the move had originated with thenNBC programming chief Ben Silverman who had quickly departed from the company and been replaced by NBC veteran Jeff Gaspin Acting quickly to correct Silverman39s blunder Gaspin and NBC Universal CEO Jeff Zucker devised a strategy that they hoped would keep both Leno and O39Brien in the NBC family Being too nice was their mistakeThey should have simply moved Leno back to where he belonged at 1135 for a full hour and offered to return O39Brien to his original time slot or allowed him to leave It never made sense for Leno to move to a 30minute warm up act for O39Brien39s Tonight Show I expect that move would have proved to be an even greater ratings disaster While Leno was being a good corporate citizen by empowering NBC management to make programming decisions affecting him O39Brien played the role of a whining threeyear old who cries even harder when he39s punished for bad behavior The overriding truth is that The Tonight Show with Conan O39Brien was a ratings disaster threatening one of television39s most valuable franchisesWhat O39Brien got right is that The Tonight Show is too important to be relegated to 1205 AM The best move all along is the one that has emerged from the reality show swamp that late night television sunk into during the past few weeks Jay Leno is back where he belongs as host of The Tonight Show The Tonight Show will be a full hour at 1135 1035 Central Local NBC affiliates will no longer have the network alone to blame for poor ratings Conan O39Brien can skulk off with his 40 million and his reputation as a cult comic intactWhen NBC and late night television settles back into its traditional patterns NBC will be the beneficiary There will be more focus and attention on Leno who I hope will use the opportunity to refresh his format and relevance Late Night with Jimmy Fallon and Last Call with Carson Daly will have a better leadin and better time periods than a year ago and will find new and larger audiences And NBC programming head Jeff Gaspin will have an unprecedented opportunity to test new formats and series at 10 PM Most importantly all of us have been reminded again how important a role network television plays in our lives

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Why Leno Deserves a Full Hour at 11:30 and Conan Deserves Cancelation

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Jack Myers

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

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Why Leno Deserves a Full Hour at 11:30 and Conan Deserves Cancelation

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Jack Myers

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