Why TV and Social Work Better Together for Emerging Brands

But hereamp8217s the thing TV has changed Streaming and automation have leveled the playing field The tools that made social so powerful targeting optimization attribution now exist for TV And new research shows that when the two are combined the results donamp8217t just add up they multiplySo for emerging brands trying to build awareness credibility and sales the smartest move to make is pairing the scroll with the screenTV Captures Attention and Attention Builds FamiliarityPeople buy what they know Nearly 80 of shoppers stick with the same brands over and over again1 The challenge for new brands is breaking into that cycle becoming known Thatamp8217s something TV is made forTV delivers that at scale it39s front and center on the biggest screen in the house with sight sound and motion that social simply canamp8217t matchViewers are 43 more likely to notice an ad from an emerging brand on streaming TV than on social and they spend 67 more time watching those ads Thatamp8217s more time for a brandamp8217s story to land a product to resonate and the brand to stickTV Social Exponential ImpactSocial drives speed TV drives staying power Together they build something stronger sustained impactWhen people see a brand on both social and streaming TV unaided recall jumps 28X compared to seeing two social ads TV also drives a 23X lift in brand perception for emerging brands versus established onesIn other words TV doesnamp8217t just make sure brands are remembered it makes sure that people like themDrives Action Especially When Paired with SocialItamp8217s not just about awareness anymore Streaming TV is driving performance and doing it better when social is in the mixAdd a streaming TV campaign to a social campaign and purchase intent increases by 24 Add another social ad instead and nothing really changes Even better two streaming exposures drive a 33 lift in purchase intent compared to just one social adTV doesnamp8217t just build a brand It moves audiences to actStreaming TV Is Finally as Smart as SocialThis is where the game really shifts The same tools that make social advertising so effective things like Dynamic Product Ads and realtime attribution are now part of the streaming ecosystemThat means brands can launch customized productspecific creatives in a premium environment targeting the ideal audience and measuring performance in real time With that TV has officially joined the performance conversationThe Takeaway for Emerging BrandsFor emerging brands relying on one channel isnamp8217t a strategy itamp8217s a ceiling The combination of TV and social media is what breaks through itStreaming TV is no longer just about brand awareness Itamp8217s about measurable performance Itamp8217s the bridge between reach and resultsBrands donamp8217t need to be a household name to make a big impression they just need to show up where peopleamp8217s attention lives and thatamp8217s on their phones and their TVsTo learn more about how adding streaming to social advertising boosts impact download Beyond the Scroll How TV Drives Performance for Emerging BrandsSourceComcast Advertising consumer survey conducted by Dynata March 2025 n1507Posted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNetamp160

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Why TV and Social Work Better Together for Emerging Brands

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