A majority of Americans today favor SUVs, but the category covers a lot of ground. Most are crossovers built on car platforms with no serious off-roading prowess. But a select few are serious when it comes to getting off the beaten path, and carmakers want their customers to know that. What to do when all SUVs basically look alike? For Land Rover, the answer is Experience Centers all over the world, where customers and would-be customers can get down and dirty with the vehicles. The three driving school locations in the U.S. are Asheville, North Carolina; Manchester, Vermont, and Carmel, California. In Canada, there’s one in Quebec.
Will Consumers Who “Experience” a Land Rover on Sunday Buy it on Monday?
