Will Tiered Pricing Lead to "ProxyNets" and Destroy The Universe? - Shelly Palmer - MediaBizBloggers

From Google News June 11 2015 Washington DC Representatives from ATampampT Verizon and Comcast were up on The Hill today trying to persuade Congress to take aggressive action against the millions of ProxyNets that have popped up around the globe With two of the major content companies in bankruptcy and the others on the brink of ruin experts are not sure if any type of law protecting intellectual property can be practically enforced You can39t shut down a network that you can39t find ProxyNet Well I needed a name for a universedestroying technology that I am absolutely sure will evolve in the next couple of years ProxyNet seems to fill the bill Here39s how it will transpireATampampT has just enacted tiered pricing Apple has just introduced yet another amazing device that allows the joyful gluttonous consumption of rich media over a closed network With the advent of zillion apps and competitive devices that will aid and abet gluttonous media consumption people will start to consume They will surely become addicted to WiwWiwWiw What I want when I want where I want media The more they consume the more they will pay Some people will be OK with this others will notAs we know from experience people with more money than time pay and people with more time than money steal Piracy will run rampant but it will be very easy to thwart because most of the consumption devices will require monthly data plans If a device is connected to a network and the network operator has your credit card number or billing address you will have a hard time using it to steal contentThe arms race will continue until the rigidity of the content provider pricing and network service provider greed overwhelm consumers or until a new technology evolvesI don39t think consumers will ever value openness over certified convenience but I do think that a new technology is going to evolve I39m calling it the ProxyNetIn this warped quotShelly must be on drugsquot vision of the future connected devices are everywhere The world is filled with billions of smart phones app phones tablets netbooks and wearable computers that come in only one flavor connectedSometime before 2014 but after 4G starts to deploy on a large scale people are going to find a new kind of app available for every device It will offer the ability to create a peertopeer P2P or Mesh connection to any device within radio range and not require or even allow an Internet connection It will not use a wireless network It will not be 3G 4G or anyG It will simply use the WiFi radio in the device to connect to other devices that are quotfriendlyquotYou can think of this network as a selfassembling selfhealing invitationonly social media sharing network on steroids It won39t need the Internet or any phone network because it will simply connect to whatever device that invites it to connect hence the idea of a Proxy Network or ProxyNet I really wanted to call it a quotSubnetquot because it39s a network that exists under the radar But subnet is a term of art in the network world and it has a very specific and very different definitionAny way the end of the world comes in the following form People download the ProxyNet apps and they start to form personal networks that almost mirror their social media networks This happens automatically Want to think about it in a contemporary way think about Foursquare or Twitter If a ProxyNet app simply connected to your friends39 devices when you were in proximity to them you would not need the Internet or a phone company data network The WiFi radios in the devices would do it allIf this were the case it would be easy to imagine five hundred students in a Junior High School whose smart phones and laptops are all connected to each other but not connected to the Internet The students would decide to share everything 1 39cause they could 2 39cause it39s free You can39t get into the network unless you39re invited You can39t shut down the network because it doesn39t really exist You can39t get the identity of anyone on the network because they are hidden by proxy in the true network senseNow imagine this on a global scale Game overI know it39s probably not going to happen But ATampampT39s new tiered pricing plan makes me think that every other carrier and ISP is going to follow suit People are alive and empowered with technology there is only so far you can push them At a certain point a few motivated 14yearolds are going to build a browser plugin or a Facebook app or just some little piece of code you can use to void the warranty on your phone or laptop and go digitally underground I will be surprised if it doesn39t happen When it does well I hope someone will figure out what we39re all supposed to do after government workShelly Palmer is the host of MediaBytes with Shelly Palmer a daily show featuring news you can use about technology media ampamp entertainment He is the author of Television Disrupted The Transition from Network to Networked TV 2008 New York House Press and the upcoming Get Digital Reinventing Yourself and Your Career for the 21st Century Economy 2009 Lake House Press Shelly is also President of the National Academy of Television Arts ampamp Sciences NY the organization that bestows the coveted Emmy Awards For information about Get Digital Classes visit httpwwwshellypalmercomseminars Watch Digital Life with Shelly Palmer Tuesdays at 10p ET on WNBC39s NY Nonstop httpwwwshellypalmercomdigitallifeRead all Shelly39s MediaBizBloggers commentaries at Shelly Palmer MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Will Tiered Pricing Lead to "ProxyNets" and Destroy The Universe? - Shelly Palmer - MediaBizBloggers

Author

Publish date

Channel

Shelly Palmer

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Will Tiered Pricing Lead to "ProxyNets" and Destroy The Universe? - Shelly Palmer - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Shelly Palmer

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

The payment was successful

Cookies