With business dynamics changing this year, along with environmental factors like COVID-19, a lot of businesses are stretched for margins. In times like these, the best utilization of resources for companies is to focus on growing their businesses by using automation to replace all the man hours put into repetitive manual processes so employees can focus on value-creating tasks. Fortunately, automation solutions are emerging in the performance marketing space every step of the way from offer creation to campaign optimization to offer pausing and measurements.
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