Betsy is a senior executive with an extensive and accomplished track record in the media industry. She currently serves as the Vice President of Research & Data for the New York Interconnect (NYI). In her current role, she leverages data and insights to carve out the business’s go-to-market strategies, while leading a team that is responsible for defining and executing new data-driven product offerings that help generate sales opportunities. Her expertise also includes matching various datasets, creating data segments for digital retargeting and selling segments in the data stores.
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For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.
See All ChannelsWatch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.
See All ChannelsBuilding an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.
See All Channels