Betsy is a senior executive with an extensive and accomplished track record in the media industry. She currently serves as the Vice President of Research & Data for the New York Interconnect (NYI). In her current role, she leverages data and insights to carve out the business’s go-to-market strategies, while leading a team that is responsible for defining and executing new data-driven product offerings that help generate sales opportunities. Her expertise also includes matching various datasets, creating data segments for digital retargeting and selling segments in the data stores.