Executive Vice President of Marketing and Research
Claudio Marcus is Executive Vice President of Marketing and Research at Visible World. Prior to joining Visible World, Claudio was vice president and research area leader for technology-enabled marketing at Gartner, the world’s largest IT research and advisory firm. Before becoming an industry analyst, Claudio’s experience included 15 years working as a database marketing consultant and marketing software entrepreneur, as well as a marketing and advertising agency executive. Claudio has a master’s degree from Northwestern University’s Kellogg Graduate School of Management, where he continues to be a guest lecturer, and authored of a chapter titled “The Reinvention of TV Advertising” for Kellogg on Advertising & Media (Wiley, 2008).