Group Director, Experience Design
Leading BrightLine's creative team, Dan Cohen crafts cutting-edge experiences infused with a deep understanding of consumer behavior and his signature wit as a copywriter. Since joining the company in 2010, he has led the ideation, execution and management of countless campaigns for Fortune 500 companies like Unilever, Disney Parks, Dr Pepper Snapple Group, AB Inbev, Beam Global and GM. Notably, his creation of L’Oréal’s The Next Level and recent Disney Parks applications were touted by major media outlets as groundbreaking endeavors, opening new doors for marketers industry-wide. Today he continues to shape BrightLine’s creative process, insuring each new initiative consistently pushes the limits of the viewer experience.