Deborah Dick-Rath currently heads up Epic Proportions, a Healthcare communications consultancy that focuses on Rx branding and agency relations. She was on the ground floor when DTC took off in the late 90’s  - helping brands navigate the Creative, Medical, Regulatory and FTC environments. Since then, she has worked on multiple DTC campaigns from both client and agency leadership positions earning many industry awards, including three Effies. She is a published author and columnist, was twice named a Top 25 DTC marketer of the year and inducted into the DTC Hall of Fame in 2012.