Gayle Fuguitt, CEO and President of 75+-year-old Advertising Research Foundation (ARF). Leading a vision to modernize, quantify and simplify growth opportunities and outcomes for 400+ member companies and affiliates that include advertisers, networks, advertising agencies, and research and consulting suppliers. Mobilizing ARF to reinvigorate and engage current and next generation research leaders to be the voice of the consumer at the global decision table.
