James Rooke, General Manger, Publisher Platform, FreeWheel
As General Manager, James Rooke leads the FreeWheel Publishers business, providing the premium video industry with the technology and services it needs to manage the monetization of video advertising across all screens.
Prior to his current role, James was Chief Revenue Officer, responsible for managing FreeWheel’s global client teams across the Technology, Marketplace and Advisory Services business lines.
Formerly with Time Warner Cable, where he was part of the media and advertising business, James served as VP, Strategy and Execution as well as General Manager of its digital marketing services business. James has an extensive media consulting background with Ernst & Young in the United Kingdom, and Capgemini in the US.