Jesse Wolfersberger is Director, Consumer Insights for GroupM Next, the innovation division of GroupM that offers thought leadership, industry perspective, operational support, and scalable business solutions to GroupM agencies (Maxus, MEC, Mediacom and Mindshare).
After jumpstarting his career in digital advertising and joining the GroupM Next team in 2009 as analytics manager, Jesse worked across the research and predictive insights teams where he specialized in thought leadership, econometric modeling and writing. In his current position as director of consumer insights, he provides thought and data to help GroupM agencies keep track of the changing digital landscape and trends in consumer behavior.
Jesse holds his Bachelor’s degree in English from the University of Missouri – Columbia and his Master’s in Economics from the University of Missouri – St. Louis.
Outside of GroupM Next, Jesse uses his analytics knowledge towards his hobby of baseball statistics. He is also a staff writer for FanGraphs.com and a consultant for Proformance Sports Management. Jesse can be reached at Jesse.wolfersberger@groupm.com and his twitter handle is @jesseberger
