Jessica Hogue is Senior Vice President, Product Leadership, Nielsen, leading the roll out and market adoption of Nielsen’s Total Audience measurement system. As a recognized expert in cross media, she is responsible for key industry initiatives including developing standardized, comparable metrics and evolving currency. She interacts with all facets of the marketing and media ecosystem, including media owners, agencies and brand advertisers, to help them maximize value from Nielsen measurement. Within Nielsen, she operates across a range of functions including strategy, technology, product design and execution, marketing and communications.
Previously, Jessica was a Client Business Partner. During her tenure she led Nielsen’s engagement with a strategic data partner and managed Nielsen’s relationship with a leading media conglomerate. She also led a high-performing digital team serving the major broadcast and cable networks in the US. In these roles, she delivered consumer insights and data-driven innovations to navigate the fragmented media landscape. She led negotiations resulting in long-term, mutually beneficial partnerships and engagements, and built relationships with corporate decision makers and C-level executives.
Jessica’s passion for disruptive technologies and their impact on consumer behavior first drew her to Nielsen. She joined in 2007 after the acquisition of BuzzMetrics (later NM Incite) and was on the lead team developing social and digital strategies for clients in the FMCG sector, including P&G, Kraft, Coca-Cola, General Mills, Pepsico, Clorox, Colgate and Kimberly-Clark. An analyst at heart, she pioneered research techniques in social listening. Her achievements led to hallmark studies, including the Power Moms Digital Influencer Study, which quantified the influence of bloggers and social enthusiasts, digital habits of women, and sustainability trends. She also contributed to Nielsen’s early work in e-commerce and consumer segmentation.
She holds a BA in English from Pepperdine University, a Masters of Science from Columbia University School of Journalism, and an Executive MBA from the Jack Welch Management Institute. She is an avid reader, running enthusiast and proud mother of two.