John is one of the world’s foremost experts in biddable and auction-based media, having previously been a leading industry innovator at OMG, WPP, Havas, and others. He helps advertisers and media companies drive efficiencies and create value from investment in search, social and programmatic as CoFounder of Up & to the Right, an award-winning biddable media consultancy. “JD" has led biddable media supply chain optimization efforts on behalf of leading Fortune 100 companies and Comscore Top 50 Media Companies including Facebook, Hershey's, Twitter, Diageo, Hearst, Lending Tree, and iHeartMedia"
