A 15-year ad tech vet, John Tigg is Vice President and Managing Director of EMEA for Cadent, responsible for leading sales and business development in the region.

Over the course of his career in the media industry, John has held a number of leadership roles in the data-driven TV and digital advertising space, including SVP of Enterprise and Media Solutions, EMEA at Videology, and prior to that, Head of Emerging Platforms at Yahoo! UK and Ireland. Previously, John served as Executive Director of TiggSystems, a specialist technology consultancy he founded focused on the addressable and programmatic television advertising ecosystem.