In her 18 years with Starcom USA, Kim Yates has earned a reputation for being a change maker, who is ambitious and effective in uplifting creativity in the experiences Starcom produces on behalf of clients. Kim was instrumental in architecting the agency’s new strategic approach that solves tension between what people want and brands need. She also leads the U.S. Product Acceleration Team, a group of senior leaders responsible for elevating work product across all major clients and disciplines. Most recently, Kim launched the company discipline of Experience Design, dedicated to infusing creativity into the experiences Starcom creates with clients.