Mediaprobe is an emotion and engagement measurement company that captures audiences’ real-time physiological reactions to content. By measuring what matters, the company is renowned for its innovative use of biometric data through galvanic skin response (GSR) technology, measuring real-time, second-by-second emotional response to media, advertising and live event content. The Mediaprobe emotional impact score (EIS) provides a cross-media, comparable metric at scale for companies to make informed creative and targeting decisions to gain viewers and increase revenue. Its database is now the world’s largest of its kind, with over 250,000 hours of physiological reactions to media. mediaprobe.com
