Melissa Moschetti, SVP, Managing Director at XACTV, leads the team that conceived and launched XACTV in 2016. XACTV is an automated unwired TV network that helps national advertisers efficiently expand the reach of their plans by aggregating local inventory. Working in conjunction with sales, buying and strategy, Melissa owns the product and technology development of the priority platform to deliver on client KPIs. With a background in local planning and buying from Active International, her clients have included brands in consumer packaged goods, pharmaceuticals, and restaurants. Melissa holds a BS in Business Administration from the Gabelli School of Business of Fordham University.