Mike Swart is ViacomCBS VP of Shopper Marketing, where he bridges the gap between brick-and-mortar retail, eCommerce, digital, social, local, mobile, and omnichannel marketing. Priorly, Swart has held shopper marketing, consumer activation, business development, and product leadership roles with Coca-Cola Enterprises, Spectrum Brands, Collective Bias, and Catalina Marketing. Besides, he was an early product leader and equity partner at LBS start-up, aisle411. Swart’s speaking experience includes multiple deployments and dozens of thought-leadership sessions at venues such as the Walmart Innovation Lab, IPG Media Lab, and the Coca-Cola Mobile Innovation Summit.