Netta is a marketing manager at YouTube, helping advertisers and agencies get the most out of YouTube by bringing together anthropology, data and creative storytelling. Her work takes her inside major US advertisers and ad agencies, helping them understand the audiences they care about through the lens of their behavior on YouTube. Previously at Google, she oversaw marketing programs for Google's consumer facing products. Prior to Google, Netta spent three years in the Israeli Army as a Space Satellite Officer. Netta attended Tel Aviv University where she double-majored in psychology and economics.