Paul is an experienced sales expert in the TV ad technology space. At Cadent, he manages strategic accounts and business development for the company’s content monetization business. Paul joined BlackArrow, now Cadent, in 2015 to drive platform sales and strategic accounts. Previously, Paul was a Sales and Marketing Director at NDS, now part of Cisco, where he helped launch a technology for enabling interactive services globally across service providers. Prior to NDS, Paul was a part of the BSkyB team that launched interactive TV services including interactive advertising in the UK.