CEO & Co-Founder
TargetCast tcm
Steve Farella has always been an impact player.
As the founder of TargetCast tcm, Steve is dedicated to the pursuit of excellence in communications strategy and execution. Marshalling his resources and expertise in media and market research, data mining, communications planning and accountability, Steve is providing the best in communications services for his growing client base.
Prior to founding the agency, Steve served as CEO of Havas' Media Planning Group, where he helped build the business from $1 billion to $3.4 billion through new business wins and the successful integration of four Havas advertising agency media departments.
Steve had been the chief media officer at Jordan McGrath Case & Partners, Young & Rubicam, Wells Rich Greene/BDDP and Ammirati & Puris. He began his career at Benton & Bowles.
Currently Steve is a member of the Media Policy Committee at the AAAA's, on the Advisory Committee of St. John's University's School of Professional Studies, a speaker at the University of Pennsylvania's Wharton School, a Vice President of the Muscular Dystrophy Association, and a past President of the Advertising Club of New York.
