As Executive Vice President and Head of Innovation at Zenith in the U.S., Tom Goodwin’s role is to understand new technology, behaviors and platforms, and ideate and implement solutions for clients that take advantage of the new opportunities these make possible. He leads innovation within Zenith, unleashing the power of emerging platforms, content and influencer programs, and new media and devices to produce robust business results.
Tom is voted the #1 voice in Marketing by LinkedIn with over 400,000 followers, as one of 30 people to follow on Twitter by Business Insider, and as one of the top two people in Advertising to follow by Fast Company. An industry provocateur and commentator on the future of marketing and business, he's a columnist for The Drum, TechCrunch and Forbes and frequent contributor to The World Economic Forum, Ad Age, Wired, Adweek and Digiday. Additionally, Tom frequently presents at conferences and to clients globally about these topics. He is currently working on a commissioned book by Kogan Page, titled “Digital Darwinism”, and is a founding member of the Wharton Future of Advertising Program.
