TVB is the not-for-profit trade association of America’s local broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 700 individual television stations. TVB actively promotes local media marketing solutions to the advertising community, and in so doing works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile. TVB provides a diverse variety of tools and resources, including www.tvb.org, to support its members and to help advertisers make the best use of local ad dollars.

contributors

Charlene Weisler

Charlene Weisler is a media research executive with expe...

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Stacey Lynn Schulman

Stacey Lynn Schulman oversees all strategy, analytics an...

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Ron Salmon

Director of Marketing Research TVB Ron Salmon is a Direc...

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Bill Fine

Bill Fine, is President and General Manager, WCVB-TV Bos...

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Don Seaman

Manager, Marketing Communications TVB Don Seaman joined ...

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Abby Auerbach

Executive Vice President and Chief Marketing Officer TVB...

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Steve Lanzano

Steve Lanzano is the President and CEO of the Television...

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