The No. 1 box-office hit Crazy Rich Asians is the latest proof of concept behind the call for more diverse stories in Hollywood. The film handily outperformed expectations and joins 2017’s critical and commercial hit Get Out and the history making Black Panther as films fronted by a non-white cast that delivered above and beyond at the box office. The success of Crazy Rich Asians is not an isolated event but rather an indication of the demand for rich and culturally relevant stories that focus on Asian communities. Crazy Rich Asians is a significant milestone, but it is one of many content offerings that provide an authentic Asian perspective and that appeal to mainstream audiences.
Asian American Content Takes Center Stage
