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Inside the Audio Industry: A Conversation with Gary Krantz

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E.B. Moss

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E.B. Moss Reports

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Insider InSites Podcasts

The ante has been upped on audio as a companion as we seek out more comforts while homebound due to coronavirus (COVID-19). Radio personalities, and now podcasters, have long been perceived as our "friends," with advertisers benefitting from that alignment through trust and companionship. With more media consumption projected during our current crisis, I thought it was a fitting time to speak with someone who has spent an entire career in audio — from being on-air in college to running major radio networks to delivering multiplatform content aligned with high-wattage personalities: Gary Krantz, chief executive officer of Krantz Media Group LLC (KMG).

E.B. Moss

E.B. runs Moss Appeal, an award-winning brand and marketing agency that provided promotion and affiliate marketing services to various clients. She has coached companies in podcasting, social media, and "green" marketing. E.B. began her caree… read more